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Of Spin-doctors, Machiavellians and Kashmir

  By Z. G. Muhammad Spin-doctors have a field day in Kashmir. Summer 2013, belongs to them. The phrase, first used by New York Times in its editorial is now part of   global political jargon.  According to New York Times columnist, William Safari ‘spin’ is ‘deliberate shading of news perception.’ Moreover, for decades the spin-doctors have been playing the role of ‘putting slants on information when it is presented to public or in press.’ The spin-doctors have been there through out history, as someone has rightly said the first spin-doctor was the Serpent in the Bible for convincing Adam and Eve that Apples were next big thing. In modern political lexicon, they are called PR pundits but their role in many situations is to put an ‘optimistic face’ in worsening situation. The spin-doctors coin … Read entire article »

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